Normally, everyone knows that the first of April is an April’s Fool Day. In this year, the McDonald launched the surprise campaign for drive through customers.
Commonly, the McDonald’s staff dresses uniform. However, the clip, they surprise people by wearing special dressing like opera singer, astronaut, wrester, ghost, or even rapper.
During the time that the customers drive through to receive their order, their face express the suspicious feeling. Then, they impress with surprise and smile. For example, the opera singer will sing for the customers in order to make them surprise. Nevertheless, some customers who meet with a ghost dressing, they are frightened. After that, they laugh a lot.
In my point of view, emotional campaign seems to play important role for many marketing activities because the customers can perceive and impress with the brand. In addition, it emotional connection with the customers can also influence the campaign to become viral as well (Dobele et al., 2005). As a result, it can expand the larger number of the audiences and customers.
Reference
Dobele, A., Toleman, D., & Beverland, M. (2005). “Controlled infection! Spreading the brand message through viral marketing”, Business Horizons, Vol. 28 No. 2, pp. 143-149.
Marketingoops (2014) เก็บตกโฆษณา McDonald’s เซอร์ไพรส์คนกินด้วยพนักงานสุดประหลาด Available at: http://www.marketingoops.com/ads-ideas/viral-video-ads-ideas/mcdonalds-in-april-fools-day/[Accessed 22 April 2014]
Sakkara Prajerdlah 